In a recent interview with ENTERTAINMENT WEEKLY, Sarah Jessica Parker said: ”…I want [SEX AND THE CITY] to do well, but the bigger story for me here is that I want the people who hold the purse strings to believe that there are female audiences…”
Meanwhile, WITASWAN has been simultaneously working behind-the-scenes on a logo to capture our new pitch: THE POWER OF THE PURSE! Thanks to SJP & her SATC Gal Pals, the truth is out there. Who holds the purse strings??? We do!!!
Note that even tho SATC is not a WITASWAN film per se, its box office power ensures more greenlights for more films about women, some of which certainly will be WITASWAN-qualified.
So what are YOU doing this weekend? If you’re one of the many women who didn’t get to see SATC last weekend because so many screenings were sold out, then I urge you to go this weekend. Remember: our options expand if we exercise THE POWER OF THE PURSE!!!
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